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Secrets of Intellectual Property - A Guide for small and medium-sized Exporters

Secrets of Intellectual Property - A Guide for small and medium-sized Exporters

ITC
-
+
CHF 92.50

  • ISBN: 9789291372683
  • Publisher: ITC - International Trade Centre
  • Release Date:
  • Edition: Softcover
  • Pages:
 

Guide in the form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions. It explains basic concepts and principles regarding IP rights; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights the importance of IP issues when drawing business, marketing and export plans and strategies; deals with IP protection abroad; looks at the link beween IP and quality regulations, standards, packaging, labelling and electronic commerce; considers how to conduct a valuation of IP rights and how to deal with IP disputes.

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