Review of Marketing Research


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The Vulnerable Consumer
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CHF 116.00
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Artificial Intelligence in Marketing
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CHF 138.00
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Measurement in Marketing
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CHF 114.00
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
Marketing Accountability for Marketing and Non-Marketing Outcomes
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CHF 136.00
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Marketing Accountability for Marketing and Non-Marketing Outcomes
In stock
CHF 136.00
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Continuing to Broaden the Marketing Concept
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CHF 124.00
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future...
Marketing in a Digital World
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CHF 110.00
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their...
Innovation and Strategy
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CHF 138.00
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Qualitative Consumer Research
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CHF 134.00
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
Marketing In and For a Sustainable Society
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CHF 142.00
This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition...
Brand Meaning Management
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CHF 160.00
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers...
Shopper Marketing and the Role of In-Store Marketing
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CHF 144.00
As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from...
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