American Marketing Association


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CHF 22.00
Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way.
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CHF 24.00
Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions.
In stock
CHF 22.00
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight...
In stock
CHF 22.00
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
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