Advances in International Marketing


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International Marketing in the Fast Changing World
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CHF 160.00
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and...
Entrepreneurship in International Marketing
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CHF 136.00
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
International Marketing in Fast Changing Environment
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CHF 170.00
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
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CHF 170.00
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Measurement and Research Methods in International Marketing
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CHF 140.00
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the...
International Marketing
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CHF 152.00
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
New Challenges to International Marketing
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CHF 180.00
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial...
Cross-Cultural Buyer Behavior
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CHF 180.00
Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts...
International Marketing Research
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CHF 136.00
Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through...
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
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CHF 142.00
Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. This title is suitable for students both at the graduate and doctoral levels, and for...
Research on International Service Marketing
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CHF 142.00
A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on...
Reviving Traditions in Research on International Market Entry
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CHF 160.00
The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.
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